Business Development Essentials

Learn how to drive the sales cycle, build key relationships with clients and generate value for the business!

Business development is no longer the sole domain of key personnel or dedicated areas within the organisation.  Staff working in all areas possess skills and insights which enable them to develop and improve the business prospects of their organisation.  At the same time, business development requires specialised knowledge and skills.

This course covers all of the essentials involved with business development, from driving the ‘sales cycle’, to relationship building with the client, to generating value.  In each instance, we will consider best practice ideas associated with these activities, relate them to your specific context and role, and develop your skills through targeted activities.

Upon successful completion of this course, participants will be able to:

  • Understand the various stages and activities associated with the sales cycle;
  • Produce a plan for implementing the sales cycle effectively in their own context;
  • Recognise the features and value of strong client relationships;
  • Communicate effectively with clients to define needs and explain solutions;
  • Confirm understandings and establish agreement with clients; and
  • Explain the relationship between service delivery and business development.

Non-Accredited Training suitable for professional development.

Delivery Mode: Face-to-Face

Duration: 1 day

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